Artistic Occupations — residency program was conceived with the museologist Ariel Lins, also an expert in the artistic scenario, in order to emphasize Alliance Française's presence as an <art gallery> in Brasilia (more than a french school).
Two artists that never collaborated before in a 1-month residency, together to develop one exhibition. We divided our strategy in two main axes:
• new people to our events: we instigated the public promoting interviews with the artists and easy & light contents about art and our programme in social media;
• give AF student's new ways of learning a new language: in partnership with the Educational Department, we developed events and activities, as well as a parallel content sent by newsletters just for the students.