Created by Juliana Luna, ALUNA is an African-centered framework for self-awareness. ALUNA is the result of 10+ years of Luna's journey on self-development and study of Lunar time. If they told us we're roughly 70% water, why the Moon wouldn't have any effect on our bodies?
Through a Yoruba Lunar mapping system, we learn how to live in sync with our truth. ALUNA is a practice of coming home to our own ancestral wisdom. ALUNA is homecoming.
Following the photographs created by Juliana Luna and Thais Aquino in the island of Maui, I conceived a rebranding based on the concept of home. The starting point of the project was Luna's connection and love for Adire ancestral art, a Nigerian textile practice. Where rich symbolism translates deep connection to one’s ancestral identities and forms of belonging to the earth.
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From this study, the new logo, patterns and symbols were born — a graphic system to dialogue with the pictures and keep the brand's presence on & offline. Content strategy for social media was developed along with a new voice and tone for this rebranding.
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> rebranding for @practicealuna
Luna learning Yoruba Adire tradicional design • workshop in Oshobo, Nigeria
piece of Adire used to ALUNA's logo study design
logo development
TYPE SYSTEM
COLOR SYSTEM
