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Laura Papa
1/4
Visual Identity: vem ser chic com a gente 2015
@Aliança Francesa de Brasília
> graphic design
Visual Identity conceived to Alliance Française. The concept was based on a director's demand of campaign taking advantage of the stylish aspect of the French language. It was used for all online and offline medias, with some changements to fit each one of their courses offering, from july 2014 to the end of 2015.
1/6
Vintage & funny / 2017
@Aliança Francesa de Brasília
> graphic design & mkt strategy
Visual Identity conceived to Alliance Française. In 2017 we decided to create a social media campaign exclusively for our Facebook and Instagram audience – the metrics showed that on these platforms they were younger and responded really well humorous posts. In order to engage even more and achieve new students, the campaign was based on vintage pictures casually tossed scribbled, carrying jokes and nice feelings.
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