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Laura Papa

Visual Identity – vintage & funny / 2017

@Aliança Francesa de Brasília

> graphic designer

Visual Identity conceived to Alliance Française. In 2017 we decided to create a social media campaign exclusively for our Facebook and Instagram audience – the metrics showed that on these platforms they were younger and responded really well humorous posts. In order to engage even more and achieve new students, the campaign was based on vintage pictures casually tossed scribbled, carrying jokes and nice feelings.

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